Red or dead! West Coast Cooler Belfast Fashion Week Press Launch

event, fashion, Hotel, Local events, makeup, mua, NI blogger, photography, Shopping, style


Last Thursday 24/08/17 was the press show launch of the 24th season of West Coast Cooler Belfast Fashion Week and yours truly was lucky enough to be invited by none other than Cathy Martin of CMPR! (Thanks Cathy!)

The show was held in Bullit a fairly new hotel/bar/restaurant in the city centre. I hadn’t had the chance to visit yet so I was really pleased to see this was the location for the event! It was held at lunch time 12-1 so a little different to most other events I have been to. Working full time and not in the city centre I normally wouldn’t have been able to make the event but as luck would have it I had booked the day off well in advance as I was heading to a wedding reception that evening so it worked out great! I am so glad I was able to attend my first fashion week launch! 

We were greeted with a complinatary west coast cooler on arrival in the most stylish glasses (I need to get one). And we got our photos taken as we went in. The place was packed with PR people, journalists, influencers, bloggers and fashionistas all of whom were really excited to see the show. There was a great buzz and it was so nice to see so many people I knew. 

After a little catch up it was time for the show. I had a prime spot at the beginning of the catwalk so I could see the CMPR models as they began to strut their stuff and also got a little sneak peek of who was up next. 

The biggest theme was definitely RED. It’s really got me thinking what red items I have in my wardrobe and I will definitely be on a look out for some statement red pieces coming into the autumn months. 

There was a mixture of highstreet as well as designer which I love as this makes it accessible for everyone. Some of the highstreet pieces I was sure were designer, it was so hard to tell! One of the pieces I know caught a lot of people’s eye was this shearling coat form George at Asda at only £35 I believe! 

-What I wore-

With only a couple of days notice to prepare I had a slight panic as to what to wear. We were sent out a list of all the inspirations behind this years AW17 show in order to help us plan our outfits so thankfully I had a little something to go on! I wouldn’t say I am fashionable but I do like to follow the trends (assuming they suit me and aren’t too out there!) to a certain extent. I had a rummage through my wardrobe and came across a dress I had bought recently in the next sale for only £20. I didn’t have anything in mind when I bought the dress I just thought it was a good bargain and when I tried it on I felt comfortable and dare I say it ‘stylish’. I felt the dress was flattering on me and although a bold lime green, the black panelling made it look a bit more sophisticated. I don’t have too many mid length dresses in my wardrobe so I went for it despite the daring colour. I noticed on the list of AW17 trends coloured fur was mentioned and although not fur I thought the brightness of my dress might somehow lend itself to the theme. Also bare in mind we are still in August and it was a particularly warm day so fur really wasn’t an option! With the dress I knew I needed something to go with it and so my trusty leather jacket from George at Asda which I wear all the time came too! As it would happen leather was also noted on the AW17 trend list- winner! 

For shoes I was a bit stuck! With a midi dress I would tend to wear heeled sandals but it felt too spring/summer when I tried them on. And then I had a brainwave! I had recently bought a gorgeous pair of cut out shoe boots from primark which I had yet to wear! Personally I don’t think I would have paired them with my outfit had I not been going to the fashion week launch but I guess the invite made me be a little more daring with my choices and pushed me out of my comfort zone which is great! The shoes have insect embellishment which is huge at the minute and I’m sure will be going into autumn/winter 17. The shoes also have a red floral design which fell into one of Cathy’s other inspirations for the show, RED.  The shoes although only having a little pop of red still (I hope) gave a little nod to the trend. I picked them up in the abbey centre primark recently and they were a huge hit in my Instagram at the time! (@scientist_in_the_city)

Overall I loved my outfit and what I put together, I got so many compliments and I felt really good in it. I loved that an invite to the fashion week launch pushed my fashion boundaries even just a little and gave me the confidence to wear something I hadn’t worn before in way I normally wouldn’t. I can’t wait to wear this outfit again over the autumn winter season!

Me and some of my blogger buddies! Photo credit: Debbie Deboo

When we were leaving we were given a fabulous goodie bag filled to the brim with some local producers. From Ballymaloe relish to He-Shi tan! We were very well looked after so a huge thank you to all those involved.

I can’t wait for fashion week to begin now! It’s running from 26th-30th October and the shows are being held in Belfast St.Anne’s cathedral, a beautiful venue! Top of my list is the highstreet heaven show on 27th October! 

For tickets and more info visit:

Thanks for reading, 

Emz xx


Cabin Zero bag review

Bag, NI blogger, style, travel


So recently I have been working with a brand called Cabin Zero. If you haven’t heard of them (I hadn’t!) then I will give you a bit of a background to the company. 

Cabin Zero is the brainchild of Neil Varden who noticed a gap in the market for a durable cabin sized ‘backpack style’ bag for traveling, when on a trip to India back in 1993. The name derives from ‘cabin sized = zero hassles’ and that’s exactly what you get! Cabin Zero bags are designed to be cabin sized, lightweight, durable as well as stylish! 

If you check out their website you will see the various ranges, sizes and styles of bags available. The bag I have (and love) is the classic 44L ultra lightweight cabin bag in the colour ‘purple cloud’ which is the largest style available and retails at £60.00 GBP. Although this is a large bag, 55 x 40 x 20cm it is designed to still fit in most global  airline cabins including the likes of easyJet and Aer Lingus! These bags aren’t just practical though, they come with a lot of nifty features such as:

– Lockable zippers

– Thick padded shoulder straps 

– Fully lined

– 10 years warranty which is upgradable to 25 years for no added fee if you ‘like’ cabin zero on Facebook! 

– Built-in global luggage tracker provided by Okoban 

Cabin Zero bags are composed of a waterproof polyester on the outer layer which provides some protection to the bag itself as well as its contents and should therefore help keep your bag looking good for longer and prevent deterioration. 

I was so impressed by the global luggage tracker aspect of the bag as this was something I had never come across in a bag before but it’s genius! This feature is powered by Okoban. Each bag comes with a lost and found tag built in. Once you receive your bag, you simply register it on the Okoban website by entering your unique code. This means if you ever misplace your bag or it gets lost in transit that it can be returned to you if someone finds it! This feature creates a lifetime protection for your bag, how cool is that?!

Another feature I particularly like about my Cabin Zero bag are the dual handles, both at the top (as with standard backpacks) and on the side which can make it more like a suitcase and depending on what you have in your bag, can make it easier to carry. *This feature is present on the classic and vintage collections*

These bags are so lightweight! The classic collection (mine) weighs approx. 760g making it a perfect hand luggage option! I found  even when pretty full the bag still feels lightweight when worn on both shoulders and that’s my next point. Comfort! This bag is like none that I have ever tried before in that the straps don’t hurt! They are soft, padded and won’t weigh you down!

There are many different compartments for all your various needs. The zips are durable and the feeling of quality throughout is second to none. 

All in all I highly rate this backpack. Not only as a piece of luggage but as an everyday staple. Granted my 44L might be larger than what most people would want day to day but certainly the 28L would serve as a great school bag, uni bag or simply for doing your shopping! 

These bags are not only functional but stylish and personally I found it hard to choose! I went for a colour ‘purple cloud’ that I felt wasn’t too garish but would be visible when traveling and that I felt could be unisex enough for me and my boyfriend to use. He has used it already and really loved it too! 

Thanks Cabin Zero for my backpack, I love it and have got a lot of use out of it already! I am already planning future trips and my classic 44L will most definitely be coming with me! 

Check out @cabinzero on Instagram for more info! 

Use my promo code CZSCIENTIST at checkout for 10% off! 

Thanks for reading, 

Emz xx


Debenham’s Spring Summer 2017 #DebsSS17 

Beauty, fashion, NI blogger

Hi there,

Last Tuesday (31/01/17) seen myself and a bunch of NI bloggers travel to Dublin for the #DebsSS17 fashion show and press launch. We were kindly contacted by Debenhams and invited to the event a few weeks prior and I must say the organisation and planning that went into getting us all down there was superb. Kelly from Debenhams Ireland who was the first to get in contact left no stone un-turned and was excellent in making sure we were looked after and picked up swiftly by Belfast mini coaches who also deserve a kind mention for getting us down to Dublin and back safely 🙂

I decided to take a half day in work in order to make sure I could attend the event so once I finished it was a race home for a quick change (and a speedy makeup touch up!). I decided I wouldn’t have had time to drive to central station and park so booked my first uber which I will definitely be using in the future over a regular taxi! So quick and efficient! I will pop my referall code down below for anyone who wants to give them a try #notsponsored 😉

I met the rest of the bloggers at central station and it was a laugh a minute from then on! I only knew one of the bloggers from a previous blog event and the rest I either followed on Instagram or snapchat, so it was surreal to finally be speaking to them in person! I met a lot of new people especially bloggers and I would like to thank Debenhams for putting on the event and organising our travel as I feel it was a fab way for us all to get to know each other. Already we have decided us NI bloggers should stick together and hope to have some meet ups soon!

After all the craic on the bus we were dropped off at the spire in the centre of Dublin. We were escorted over to the denhenams Henry street store by Tracey from their Rushmore store who deserves a very special mention. Tracey traveled with us from Belfast on the bus, making sure we were all present and correct and provided some information on the event. She was very friendly and I had to keep reminding myself she wasn’t a blogger as she just fitted in with the group so well! Can’t credit her highly enough and I will for sure call up to Rushmere for that personal shopper experience she offered!

On arrival to the Debenhams Henry street store we were greeted by Kelly who had been the initial contact. She was lovely (and so trendy!) and couldn’t do enough to make us feel welcome. There was even a lovely spread put for our arrival which was very welcome as I was a bit peckish! 

Whilst tucking into our goodies Kelly handed each of us a 50 euro gift voucher for Debenhams to spend in store on anything we liked which was very kind and generous and again I would like to say thank you! I haven’t spent mine yet but I’m thinking about trying out the Kat Von D foundation with it perhaps, but I will do a follow up post on this don’t worry!

After a little shopping time and a chance to look around the massive Debenhams Henry Street store it was time to head to the event and fashion show in the Pillar room at Rotunda Hospital. I will admit it seemed like an odd choice of venue but what a stunning building with a lot of character. Once there we were refreshed by Gunpowder Irish Gin who provided freshly made gin and tonics for everyone and the Balm cosmetics were on hand to let us try out their new photobalm powder foundation which I must say goes on very smoothly and feels lovely on the skin. The balm cosmetics also treated us to a little gift which was their ‘batter up’ eyeshadow stick. I got given the colour ‘curveball’ which is a gorgeous golden colour. I swatched it on my hand and it doesn’t budge and is extremely pigmented…highly recommend!

Then it was time for the main event, the fashion show! I was very impressed by the stunning pieces on display from Debenhams. There were a few sport luxe pieces which would be fab for the gym to get in shape for the summer or simply lounging as well as some fab wedding guest and occasion outfits which has given me some inspiration for the few weddings I’m attending this year. The Debenhams models also donned swimwear and strutted their stuff down the catwalk in beautiful wedding gowns..the sparkly details were my fav!

All in all I was very impressed with what Debenhams has to offer for spring/summer 2017. The pieces on display at the event would cater to a wide age range and certain pieces particularly the gowns didn’t look like highstreet fashion! One thing I would have liked is  for there to have been perhaps some menswear, kidswear and even some mock-ups for home wear dotted around the event to see new bedding, luggage etc; but without doubt a fab event and I can’t thank Debenhams enough for inviting me! Check out all links and photos below 🙂

Thanks for reading,

Emz xx

*Uber referral code:emmam5290ue*