Red or dead! West Coast Cooler Belfast Fashion Week Press Launch

event, fashion, Hotel, Local events, makeup, mua, NI blogger, photography, Shopping, style


Last Thursday 24/08/17 was the press show launch of the 24th season of West Coast Cooler Belfast Fashion Week and yours truly was lucky enough to be invited by none other than Cathy Martin of CMPR! (Thanks Cathy!)

The show was held in Bullit a fairly new hotel/bar/restaurant in the city centre. I hadn’t had the chance to visit yet so I was really pleased to see this was the location for the event! It was held at lunch time 12-1 so a little different to most other events I have been to. Working full time and not in the city centre I normally wouldn’t have been able to make the event but as luck would have it I had booked the day off well in advance as I was heading to a wedding reception that evening so it worked out great! I am so glad I was able to attend my first fashion week launch! 

We were greeted with a complinatary west coast cooler on arrival in the most stylish glasses (I need to get one). And we got our photos taken as we went in. The place was packed with PR people, journalists, influencers, bloggers and fashionistas all of whom were really excited to see the show. There was a great buzz and it was so nice to see so many people I knew. 

After a little catch up it was time for the show. I had a prime spot at the beginning of the catwalk so I could see the CMPR models as they began to strut their stuff and also got a little sneak peek of who was up next. 

The biggest theme was definitely RED. It’s really got me thinking what red items I have in my wardrobe and I will definitely be on a look out for some statement red pieces coming into the autumn months. 

There was a mixture of highstreet as well as designer which I love as this makes it accessible for everyone. Some of the highstreet pieces I was sure were designer, it was so hard to tell! One of the pieces I know caught a lot of people’s eye was this shearling coat form George at Asda at only £35 I believe! 

-What I wore-

With only a couple of days notice to prepare I had a slight panic as to what to wear. We were sent out a list of all the inspirations behind this years AW17 show in order to help us plan our outfits so thankfully I had a little something to go on! I wouldn’t say I am fashionable but I do like to follow the trends (assuming they suit me and aren’t too out there!) to a certain extent. I had a rummage through my wardrobe and came across a dress I had bought recently in the next sale for only £20. I didn’t have anything in mind when I bought the dress I just thought it was a good bargain and when I tried it on I felt comfortable and dare I say it ‘stylish’. I felt the dress was flattering on me and although a bold lime green, the black panelling made it look a bit more sophisticated. I don’t have too many mid length dresses in my wardrobe so I went for it despite the daring colour. I noticed on the list of AW17 trends coloured fur was mentioned and although not fur I thought the brightness of my dress might somehow lend itself to the theme. Also bare in mind we are still in August and it was a particularly warm day so fur really wasn’t an option! With the dress I knew I needed something to go with it and so my trusty leather jacket from George at Asda which I wear all the time came too! As it would happen leather was also noted on the AW17 trend list- winner! 

For shoes I was a bit stuck! With a midi dress I would tend to wear heeled sandals but it felt too spring/summer when I tried them on. And then I had a brainwave! I had recently bought a gorgeous pair of cut out shoe boots from primark which I had yet to wear! Personally I don’t think I would have paired them with my outfit had I not been going to the fashion week launch but I guess the invite made me be a little more daring with my choices and pushed me out of my comfort zone which is great! The shoes have insect embellishment which is huge at the minute and I’m sure will be going into autumn/winter 17. The shoes also have a red floral design which fell into one of Cathy’s other inspirations for the show, RED.  The shoes although only having a little pop of red still (I hope) gave a little nod to the trend. I picked them up in the abbey centre primark recently and they were a huge hit in my Instagram at the time! (@scientist_in_the_city)

Overall I loved my outfit and what I put together, I got so many compliments and I felt really good in it. I loved that an invite to the fashion week launch pushed my fashion boundaries even just a little and gave me the confidence to wear something I hadn’t worn before in way I normally wouldn’t. I can’t wait to wear this outfit again over the autumn winter season!

Me and some of my blogger buddies! Photo credit: Debbie Deboo

When we were leaving we were given a fabulous goodie bag filled to the brim with some local producers. From Ballymaloe relish to He-Shi tan! We were very well looked after so a huge thank you to all those involved.

I can’t wait for fashion week to begin now! It’s running from 26th-30th October and the shows are being held in Belfast St.Anne’s cathedral, a beautiful venue! Top of my list is the highstreet heaven show on 27th October! 

For tickets and more info visit:

Thanks for reading, 

Emz xx


KISS Summer Party at The Merchant Hotel, Belfast

event, Hotel, lashes, makeup, mua, Nails, NI blogger


Last month I received one of the most exciting blog related e-mails I have ever had! If you follow my Instagram (if not then why not?!) @scientist_in_the_city then you will already know that I was kindly invited by the lovely people at Alex Silver PR to attend an event for KISS who specialise in nails and lashes.

Now, when I get invited to any event it’s a privilege and I’m always excited but this one just so happened to be on the rooftop of The Merchant hotel in Belfast! Again, if you have followed me for a while now you will know this is one of my favourite places ever! My boyfriend has taken me to stay there for my last two birthdays (lucky girl!) and it’s become one of our favourite places. So of course any excuse to go back and I’m all over it! 

The event itself was held on a lovely sunny Wednesday evening in June which worked out particularly well considering we were on the roof, so thanks for bringing the nice weather with you to Belfast, Alex Silver PR! There was so much hype and a real buzz surrounding this event as so many NI bloggers had been invited and I think we were all as excited as each other about not only seeing what KISS had to offer but it was really nice for us all to be in one place and to have a bit of a catch up or indeed to meet new people and put faces to the online names! 

KISS is one of Alex Silver PR’s client brands and so the purpose of the event was to showcase what they have to offer in the world of nails and lashes and also I believe it was the first time Alex Silver PR had visited the Emerald Isle. On arrival, we headed up to the rooftop and were greeted by the Alex Silver PR team and Alex Silver herself. The guys provided us with a little card giving us all the social media hashtags and links we would need for the event in order to share it with our followers (a nice touch!)

We were straight away handed a Bellini and then shown all the fabulous products on display. The infamous Paddy McGurgan MUA and some of his team from the Make-Up Pro store in Belfast were there at their own little lash and nails stations where we were treated to manicures and lash applications. Now having heard of the brand KISS before only briefly I was aware of their nails but wasn’t just so knowledgable of their lashes and I especially didn’t know they had their own lash adhesive which you can purchase separately. I first of all got a manicure and I selected the KISS salon acrylic French style nails as I figured you can’t go wrong with a classic French manicure. It was so strange having someone apply false nails for me, but a nice change from having to do it myself! 

There were so many other styles I could have chosen from and to be honest once I started to see what the other girls had went for I was a little jealous! KISS do some really cute yet professional looking nail styles in a range of colours and effects but I figured with work in the morning I best play it safe and go French! The nails felt so secure, the glue provided is fantastic. I had to remind myself occasionally that they weren’t my own nails. They are thicker than most false nails I have tried so maybe this made them feel more real. They are definitely a quality product. 

But trust me, those sparkly ‘love’ nails that Alison from the blog ‘passionsandpreening’ got are the ones I’m going for next! Adorable (see below!)

Next up I headed to the lash bar and got the style daisy applied by one of the make up pro store team. Luckily I hadn’t put any lashes on myself before the event! These lashes were subtle but a bit more exaggerated towards the outer corner and I was really chuffed with the result. For me, when I go to the effort of wearing false lashes it’s to create a more dramatic look and so I want them to be noticeable. This tapered lash give the right effect. 

It was such a lovely evening, the weather was great and the atmosphere was superb. The hospitality from the Merchant was (as always) fantastic from making sure we all had a drink to the delicious nibbles that were provided! Those burgers were every bit as good as they looked and the little fish and chips were so delicious! 

Everyone I met seemed to really enjoy the event and it was a great opportunity for us all to catch up like I said, but for me I also met a lot of new bloggers who I maybe followed but had never had the opportunity to cross paths with. 

Catching up with the lovely Siobhan from the blog ‘shivonstyle’

So thank you Alex Silver PR and KISS for a great event and welcome to Northern Ireland! I for one can’t wait until you come back! Looking forward to trying out all my goodies and will have a KISS giveaway up on my Instagram once I hit 1000 followers…getting closer! Eek!

KISS products are available from Gordon’s chemists and Superdrug. I also spied some of their nails in ASDA the other day! 

Thanks for reading, 

Emz xx

Benito Belfast- Setting the (brow) bar high!

Beauty, Brows, mua, NI blogger, Threading

Hi again, 

Last Thursday 2nd March I was invited down to the press launch of the new Benito brow bar situated in the accessories section of Topshop in Victoria Square. 

I have to say when I received the invite for this event I was VERY excited! Other than getting my brows waxed maybe twice in my whole life I do very little to my brows! I pluck them when I see a stray hair but other than that they are pretty low maintenance in comparison to other people I know. I luckily never went through that overplucking stage or worse still the eyebrow SHAVING period of life that some girls seem to go through (thank god!). So I have been lucky enough and blessed with decent brows. They don’t grow out of control, have always been easily maintened in a nice shape and generally I don’t have to do anything else. 

That said, more recently with brows being more and more on trend I have been tempted to experiment a bit more. I have started to fill in any little areas I feel look more sparce than others and I set them most days with my holy grail product, maybelline brow drama in dark blonde. I got this in a glossy box once and have been hooked ever since. I don’t really use it for the colour pay off, although it does add a little something, moreso I use it for the staying power. I tend to find the hairs on one of my brows drops out of shape during the day and it’s really annoying so this really helps keep them neat. 

With my interest and time spent on my brows increasing of late; when Benito offered me a complimentary brow treatment in their new branch I jumped at the chance. 

The girls in Benito Belfast are great. So lovely and welcoming and boy do they have some serious skills! The treatment on offer was eyebrow threading and a tint was optional both of which were something new to me. I have seen threading being done but never had it carried out on myself and to be honest I was a bit worried it might hurt. I can honestly say I didn’t find it sore in the slightest. Now I’m sure this may differ depending on your pain threshold (although mine wouldn’t be the best) and maybe the thickness of your brows but to be honest I found the process quite therapeutic and wouldn’t hesitate to get it done again. I had called in prior to get a patch test for the brow tint, this must be carried out at least 24hours beforehand. I figured I may aswell go the whole hog and try it all so I know for future reference and this part is super quick. They literally apply the tint, wait 3 minutes and wipe it off. The girls in Benito were able to advise me on the best way to shape my brows going forward and shaped my brows to allow for reagrowth in the areas that might need it. It’s always good to have a professional do these things, this is something I have now learnt! 

The great thing about the location of the Benito store is how handy it is. It’s convenient due to being situated inside topshop, Victoria Square and with the service being so quick you can literally just dander in whilst shopping, no appointment needed. It’s not slap bang in middle of the store either so you don’t have everyone staring at you which is another thing I liked. 

The girls in Benito offer more than just brow treatments though, they also do lashes and there are some great package deals that you can sign up to that will save you some money down the line if you are a regular customer. The girls gave me a complimentary hand and face massage after my threading which homestly relaxed me so much I could have fallen asleep! It’s worth going for that alone! 

Lastly, I’d like to thank Benito for their kind invite, treatment and goody bag. We were even treated to some VERY yummy cupcakes and prosecco while we waited. 

Why not call in and speak to the girls in Benito the next time you are in town and get some advice. Can’t wait for my next visit! #ThatBenitoFeeling

Thanks for reading, 

Emz xo

Maybelline the falsies push up angel mascara vs. Clinique high impact curling mascara review!

Beauty, makeup, mua, NI blogger

Hi guys, 

Over the last two weeks I have been trying out the new maybelline the falsies push up angel mascara. I literally couldn’t wait to post this review as I LOVE it but it reminded me so much of my all time favourite mascara that I thought I might do a litttle comparison review.

My holy grail mascara for the last I don’t even know how many years (I’m going to guess maybe like 7?!) has been, without doubt, the Clinique high impact curling mascara. I have never mentioned it on the blog before and it’s not a mascara I EVER hear mentioned in the blogging world but it’s honestly brill! It’s not high street prices though at around £21 a pop but I always find it’s worth the splurge. I usually find myself picking it up in an airport at duty free as Clinique is usually there and a little discounted so if you see it then this is usually the cheapest place to pick it up! 😉 

The reason I believe this mascara works so well is due to the curved wand. It’s shaped like the eye and so reaches every part of the lash line. It makes it super easy to coat every lash, even the shorter inner corner ones. I like the bristles and the feeling of the brush touching the lashes right at the root. You can literally feel the brush lifting the lashes as you brush it through. I always curl my lashes prior to applying mascara, force of habit, but regardless of this step this mascara genuinely seems to create a curl and definitely creates length and volume. It’s amazing stuff! Of course, if you prefer a much more natural lash look then this mascara may not be your cup of tea. I like the full lash look and like to look like I’m actually wearing mascara which this does. It lasts all day and you can literally pick it off your lashes at the end of the day (one of my guilty pleasures haha) but seriously it has excellent hold!      

In the the last two weeks however I think I may have found a new high street competitor for my beloved Clinique! The maybelline the falsies push up angel mascara has ALL the qualities I love about the Clinique mascara without the bristles and instead comes with a curved plastic wand. I don’t tend to try any other mascaras because I’m so set on my no.1 but this literally caught my eye….get it?! Oh dear!

The first application of this formulation is so smooth and glides on. One criticism or point to note with the Clinique one is it can take a few applications before the consistency becomes just right on the wand but with this maybelline one it’s just right every time! No clumping, no build up on the wand and no mess. There is instantly a noticeable difference in the lashes with the very first stroke and wait until you hear the price! Normally the maybelline mascara is due to retail at around £7.99 but this week it’s in savers at £4.48! Please note this isn’t an ad, it’s just a damn good offer so I’m stocking up now! 

Now I’m not sure I would say the maybelline mascara holds the lashes just as tightly all day as the Clinique but it’s VERY close! And given the price difference it’s an incredible dupe! 

I’d love to hear your holy grail mascaras in the comments! 

Thanks for reading, 

Emz x

Maybelline the falsies push up angel mascara


Clinique high impact curling mascara