Red or dead! West Coast Cooler Belfast Fashion Week Press Launch

event, fashion, Hotel, Local events, makeup, mua, NI blogger, photography, Shopping, style


Last Thursday 24/08/17 was the press show launch of the 24th season of West Coast Cooler Belfast Fashion Week and yours truly was lucky enough to be invited by none other than Cathy Martin of CMPR! (Thanks Cathy!)

The show was held in Bullit a fairly new hotel/bar/restaurant in the city centre. I hadn’t had the chance to visit yet so I was really pleased to see this was the location for the event! It was held at lunch time 12-1 so a little different to most other events I have been to. Working full time and not in the city centre I normally wouldn’t have been able to make the event but as luck would have it I had booked the day off well in advance as I was heading to a wedding reception that evening so it worked out great! I am so glad I was able to attend my first fashion week launch! 

We were greeted with a complinatary west coast cooler on arrival in the most stylish glasses (I need to get one). And we got our photos taken as we went in. The place was packed with PR people, journalists, influencers, bloggers and fashionistas all of whom were really excited to see the show. There was a great buzz and it was so nice to see so many people I knew. 

After a little catch up it was time for the show. I had a prime spot at the beginning of the catwalk so I could see the CMPR models as they began to strut their stuff and also got a little sneak peek of who was up next. 

The biggest theme was definitely RED. It’s really got me thinking what red items I have in my wardrobe and I will definitely be on a look out for some statement red pieces coming into the autumn months. 

There was a mixture of highstreet as well as designer which I love as this makes it accessible for everyone. Some of the highstreet pieces I was sure were designer, it was so hard to tell! One of the pieces I know caught a lot of people’s eye was this shearling coat form George at Asda at only £35 I believe! 

-What I wore-

With only a couple of days notice to prepare I had a slight panic as to what to wear. We were sent out a list of all the inspirations behind this years AW17 show in order to help us plan our outfits so thankfully I had a little something to go on! I wouldn’t say I am fashionable but I do like to follow the trends (assuming they suit me and aren’t too out there!) to a certain extent. I had a rummage through my wardrobe and came across a dress I had bought recently in the next sale for only £20. I didn’t have anything in mind when I bought the dress I just thought it was a good bargain and when I tried it on I felt comfortable and dare I say it ‘stylish’. I felt the dress was flattering on me and although a bold lime green, the black panelling made it look a bit more sophisticated. I don’t have too many mid length dresses in my wardrobe so I went for it despite the daring colour. I noticed on the list of AW17 trends coloured fur was mentioned and although not fur I thought the brightness of my dress might somehow lend itself to the theme. Also bare in mind we are still in August and it was a particularly warm day so fur really wasn’t an option! With the dress I knew I needed something to go with it and so my trusty leather jacket from George at Asda which I wear all the time came too! As it would happen leather was also noted on the AW17 trend list- winner! 

For shoes I was a bit stuck! With a midi dress I would tend to wear heeled sandals but it felt too spring/summer when I tried them on. And then I had a brainwave! I had recently bought a gorgeous pair of cut out shoe boots from primark which I had yet to wear! Personally I don’t think I would have paired them with my outfit had I not been going to the fashion week launch but I guess the invite made me be a little more daring with my choices and pushed me out of my comfort zone which is great! The shoes have insect embellishment which is huge at the minute and I’m sure will be going into autumn/winter 17. The shoes also have a red floral design which fell into one of Cathy’s other inspirations for the show, RED.  The shoes although only having a little pop of red still (I hope) gave a little nod to the trend. I picked them up in the abbey centre primark recently and they were a huge hit in my Instagram at the time! (@scientist_in_the_city)

Overall I loved my outfit and what I put together, I got so many compliments and I felt really good in it. I loved that an invite to the fashion week launch pushed my fashion boundaries even just a little and gave me the confidence to wear something I hadn’t worn before in way I normally wouldn’t. I can’t wait to wear this outfit again over the autumn winter season!

Me and some of my blogger buddies! Photo credit: Debbie Deboo

When we were leaving we were given a fabulous goodie bag filled to the brim with some local producers. From Ballymaloe relish to He-Shi tan! We were very well looked after so a huge thank you to all those involved.

I can’t wait for fashion week to begin now! It’s running from 26th-30th October and the shows are being held in Belfast St.Anne’s cathedral, a beautiful venue! Top of my list is the highstreet heaven show on 27th October! 

For tickets and more info visit:

Thanks for reading, 

Emz xx


KISS Summer Party at The Merchant Hotel, Belfast

event, Hotel, lashes, makeup, mua, Nails, NI blogger


Last month I received one of the most exciting blog related e-mails I have ever had! If you follow my Instagram (if not then why not?!) @scientist_in_the_city then you will already know that I was kindly invited by the lovely people at Alex Silver PR to attend an event for KISS who specialise in nails and lashes.

Now, when I get invited to any event it’s a privilege and I’m always excited but this one just so happened to be on the rooftop of The Merchant hotel in Belfast! Again, if you have followed me for a while now you will know this is one of my favourite places ever! My boyfriend has taken me to stay there for my last two birthdays (lucky girl!) and it’s become one of our favourite places. So of course any excuse to go back and I’m all over it! 

The event itself was held on a lovely sunny Wednesday evening in June which worked out particularly well considering we were on the roof, so thanks for bringing the nice weather with you to Belfast, Alex Silver PR! There was so much hype and a real buzz surrounding this event as so many NI bloggers had been invited and I think we were all as excited as each other about not only seeing what KISS had to offer but it was really nice for us all to be in one place and to have a bit of a catch up or indeed to meet new people and put faces to the online names! 

KISS is one of Alex Silver PR’s client brands and so the purpose of the event was to showcase what they have to offer in the world of nails and lashes and also I believe it was the first time Alex Silver PR had visited the Emerald Isle. On arrival, we headed up to the rooftop and were greeted by the Alex Silver PR team and Alex Silver herself. The guys provided us with a little card giving us all the social media hashtags and links we would need for the event in order to share it with our followers (a nice touch!)

We were straight away handed a Bellini and then shown all the fabulous products on display. The infamous Paddy McGurgan MUA and some of his team from the Make-Up Pro store in Belfast were there at their own little lash and nails stations where we were treated to manicures and lash applications. Now having heard of the brand KISS before only briefly I was aware of their nails but wasn’t just so knowledgable of their lashes and I especially didn’t know they had their own lash adhesive which you can purchase separately. I first of all got a manicure and I selected the KISS salon acrylic French style nails as I figured you can’t go wrong with a classic French manicure. It was so strange having someone apply false nails for me, but a nice change from having to do it myself! 

There were so many other styles I could have chosen from and to be honest once I started to see what the other girls had went for I was a little jealous! KISS do some really cute yet professional looking nail styles in a range of colours and effects but I figured with work in the morning I best play it safe and go French! The nails felt so secure, the glue provided is fantastic. I had to remind myself occasionally that they weren’t my own nails. They are thicker than most false nails I have tried so maybe this made them feel more real. They are definitely a quality product. 

But trust me, those sparkly ‘love’ nails that Alison from the blog ‘passionsandpreening’ got are the ones I’m going for next! Adorable (see below!)

Next up I headed to the lash bar and got the style daisy applied by one of the make up pro store team. Luckily I hadn’t put any lashes on myself before the event! These lashes were subtle but a bit more exaggerated towards the outer corner and I was really chuffed with the result. For me, when I go to the effort of wearing false lashes it’s to create a more dramatic look and so I want them to be noticeable. This tapered lash give the right effect. 

It was such a lovely evening, the weather was great and the atmosphere was superb. The hospitality from the Merchant was (as always) fantastic from making sure we all had a drink to the delicious nibbles that were provided! Those burgers were every bit as good as they looked and the little fish and chips were so delicious! 

Everyone I met seemed to really enjoy the event and it was a great opportunity for us all to catch up like I said, but for me I also met a lot of new bloggers who I maybe followed but had never had the opportunity to cross paths with. 

Catching up with the lovely Siobhan from the blog ‘shivonstyle’

So thank you Alex Silver PR and KISS for a great event and welcome to Northern Ireland! I for one can’t wait until you come back! Looking forward to trying out all my goodies and will have a KISS giveaway up on my Instagram once I hit 1000 followers…getting closer! Eek!

KISS products are available from Gordon’s chemists and Superdrug. I also spied some of their nails in ASDA the other day! 

Thanks for reading, 

Emz xx

Nude by nature Debenhams Belfast review 

Beauty, event, makeup, NI blogger, Shopping


*Disclaimer* I may or may not be lying in the bath as I write this 🙈 #LazyBlogger

A few weeks ago I was kindly invited by the guys at Debenhams Ireland to attend a launch of one of their newest consessions into the Belfast beauty dept. 

The brand I’m talking about is Nude by Nature; and I won’t lie, I hadn’t actually heard of them before. And that’s coming from someone who stalks Instagram on the daily and who is normally pretty up to date with the latest beauty brands! Obviously not! 

After doing a little research it was clear to see Nude by nature is by no means new in terms of its reputation and the following that it already has specifically in Australia! Nude by nature are a naturally derived makeup brand and cruelty free too (topical at the minute if you have just heard the latest news on Nars!) They strive to produce products that make you look flawless without the feeling of having caked on makeup and come on, who doesn’t want that?!

On the day we were greeted by the ever so lovely Clint Dowell who is the makeup brand ambassador. Clint not only knows his stuff when it comes to makeup in general but he is incredibly passionate about the company itself and this comes across from the offset. The brand had laid out their collection of makeup products and immediately (whilst already thinking it) I could hear the other bloggers raving about the packaging…it’s rose gold…need I say anymore?! The products on display ranged from highlighters to concealors as well as the most gorgeous eyeshadow palette! 

And I wasn’t lying when I said the other NI bloggers were loving that packaging 😂

After a chance to take our blog pics and swatch some of the products; we were given some information on the brand by Clint followed by a live makeup demo which he did on the lovely NI blogger ‘tellmeaboutlauren’ (check her out, she’s a babe!) 

The demo was fab and really interesting. I even learnt some tips along the way, winner! The makeup went onto Lauren’s skin flawlessly and all the oohs and ahhs from the rest of us in the audience was only testiment to how impressed we were by this POWDER foundation…did I forget to mention that bit?! 😉

Yes, nude by nature specialise in mineral/powder foundations which are naturally derived, similar in premise to bare minerals, I guess, but supposedly a LOT better for you. This foundation is so popular in Aus in fact that one sells every 60 seconds! Impressed yet?

The powder is extremly fine, so much so however that it does sort of go a bit everywhere when you open it initially, be careful! It’s like flour! Lol 

It’s blends seamlessly on the skin and gives a very natural finish. I was a bit unsure as I have tried bare minerals in the past and was unable to get the coverage I wanted. It is buildable but I will be honest with you I still don’t find it’s as high coverage as I would personally like, but I have been trying to wear it on ‘no make-up days’ to give me a bit of a base and it is good for that. I have also tried it over my liquid foundation and this produces a lovely airbrushed finish so I’m still pleased with it. I think it may take some more experimenting with it to completely leave my trusty liquid foundation alone though sadly. Perhaps it’s my application technique, practice makes perfect! 

The brand were so, so generous to us and colour matched us all for our own foundation and concealer. The concealer is a whole other ballgame. This is a liquid and a little goes a very long way! It’s high coverage enough for me and I love it! A definite repurchase. 

Nude by nature also provided us with goody bags filled to the brim with a selection of their products including the highlight stick. I knew when I seen it on display that I would love it and I do! I prefer it to their powder highlights as it’s more intense but a little tip…add the powder over the top of the stick and you get something even better! A special mention has to be made about their brushes. As you will have seen from my pics they come with a little stand included in the packaging so you can have them standing on your dressing table and I LOVE this idea! 

Overall my thoughts on Nude by nature are very positive! Definitely a brand I will revisit once my trusty stockpile provided by the brand has run out. Thanks again Nude by nature and Debenhams for a great event.

To find out more about the brand or to make a purchase check out:

The Belfast stand also have an Instagram: 


Thanks for reading, 

Emz xx

Maybelline the falsies push up angel mascara vs. Clinique high impact curling mascara review!

Beauty, makeup, mua, NI blogger

Hi guys, 

Over the last two weeks I have been trying out the new maybelline the falsies push up angel mascara. I literally couldn’t wait to post this review as I LOVE it but it reminded me so much of my all time favourite mascara that I thought I might do a litttle comparison review.

My holy grail mascara for the last I don’t even know how many years (I’m going to guess maybe like 7?!) has been, without doubt, the Clinique high impact curling mascara. I have never mentioned it on the blog before and it’s not a mascara I EVER hear mentioned in the blogging world but it’s honestly brill! It’s not high street prices though at around £21 a pop but I always find it’s worth the splurge. I usually find myself picking it up in an airport at duty free as Clinique is usually there and a little discounted so if you see it then this is usually the cheapest place to pick it up! 😉 

The reason I believe this mascara works so well is due to the curved wand. It’s shaped like the eye and so reaches every part of the lash line. It makes it super easy to coat every lash, even the shorter inner corner ones. I like the bristles and the feeling of the brush touching the lashes right at the root. You can literally feel the brush lifting the lashes as you brush it through. I always curl my lashes prior to applying mascara, force of habit, but regardless of this step this mascara genuinely seems to create a curl and definitely creates length and volume. It’s amazing stuff! Of course, if you prefer a much more natural lash look then this mascara may not be your cup of tea. I like the full lash look and like to look like I’m actually wearing mascara which this does. It lasts all day and you can literally pick it off your lashes at the end of the day (one of my guilty pleasures haha) but seriously it has excellent hold!      

In the the last two weeks however I think I may have found a new high street competitor for my beloved Clinique! The maybelline the falsies push up angel mascara has ALL the qualities I love about the Clinique mascara without the bristles and instead comes with a curved plastic wand. I don’t tend to try any other mascaras because I’m so set on my no.1 but this literally caught my eye….get it?! Oh dear!

The first application of this formulation is so smooth and glides on. One criticism or point to note with the Clinique one is it can take a few applications before the consistency becomes just right on the wand but with this maybelline one it’s just right every time! No clumping, no build up on the wand and no mess. There is instantly a noticeable difference in the lashes with the very first stroke and wait until you hear the price! Normally the maybelline mascara is due to retail at around £7.99 but this week it’s in savers at £4.48! Please note this isn’t an ad, it’s just a damn good offer so I’m stocking up now! 

Now I’m not sure I would say the maybelline mascara holds the lashes just as tightly all day as the Clinique but it’s VERY close! And given the price difference it’s an incredible dupe! 

I’d love to hear your holy grail mascaras in the comments! 

Thanks for reading, 

Emz x

Maybelline the falsies push up angel mascara


Clinique high impact curling mascara

Eucerin intensive lip balm review-blogger mail

Beauty, makeup, Shopping, Skincare, lip balm, lipcare, Uncategorized

It’s been a long while since I did a blog but I’m back! The longer you go without doing one the harder it is to just sit down and do it. 

I was kindly gifted this lip balm together with a CC cream and sun screen from beiersdorf (Eucerin) for review so I’m sorry this has taken so long, my work life took over for the last few months! But let it be known I have been using away at these products and have some great things to say! 

I first heard of Eucerin a few years ago when I received their ‘Aquaphor’ balm in a glossybox. I didn’t have any expectations at the time as I knew very little about the brand but I was so pleasently surprised! I remember at the time I had a small cut on my hand and it wasn’t healing very well so I decided to put some of the Aquaphor on it, literally the next day it looked 100% better! Miracle cream! 

So from then I knew Eucerin were more than your average skincare brand! This time round I have been trying out their intensive lip balm which as I mentioned was kindly gifted to me following some correspondence with the brand. I have to admit this is the best lip balm I have ever used and lived up to all expectations. 

I have quite big lips which when I was younger I hated but now I have embraced and love (thanks Kylie Jenner for making big lips a trend!) The downside of bigger lips however I have found is that they can often become dry and cracked, particularly in the changing of the seasons. And this is something I have been suffering with lately. It doesn’t help that I have a bad habit of biting the skin on my lips when they are dry or when I’m stressed meaning they can be very sore. I used my intensive lip balm on a day when my lips were particularly painful and immediately my lips felt better. The balm is thick and feels almost luxurious. It subconsciously makes you feel like it’s making your lips better straight away because it just feels like it’s doing you good, except it really is! A few hours after application my lips already felt softer, smoother and somewhat healed. The balm lasts on the lips too, even if eating and drinking which is a bonus. The balm is clear but glossy on the lips and feels very moisturising which is win, win! One other point I’d like to mention is that I love that this product is in a handy squeeze tube. It makes it handy to carry about and is much less messy than a tin, more hygienic too!

Overall I love this product and when it runs out I will certainly be repurchasing! I love to apply it before bed so I wake up with soft lips that makes lipstick application so much easier (you will thank me later!) 

Thanks for reading, 

Emz xo

Eucerin is available online and also in boots and superdrug

‘Spring made stylish’

Beauty, Local events, makeup, NI blogger

Hi all, 

On Saturday 16th April I was lucky enough to enjoy one of the many fabulous events organised as part of the ‘spring made stylish’ initiative put together by Armagh city, Banbridge and Craigavon borough council. Spring made stylish ran from 15-17th April and aside from organised activities there were numerous fashion outlets running promotions in conjunction with the glamorous girly weekend in each of the towns. The event I chose to check out was the makeup lesson by S.A.K design in Banbridge town hall. As a lover of makeup and as a person who, like many others watches far too many YouTube tutorials, I thought this would be a good class in order to learn some new tips and tricks and really just to have fun playing with my makeup (of which I have far too much!) Zoella watch out! 

I rang to book onto the class as soon as I heard about it which was maybe only one or two days after the brochures got released. I spoke to a lovely and super helpful organiser Anna who sadly told me the event had already sold out! And, that I could be added to the reserve list but I would be number 6! I figured it was worth a shot and I’m so glad I did because a few days later I got the call to say a few people had dropped out (they had also organised an overflow class which I think some people opted for instead) so I was delighted! Huge thanks to Anna who genuinely seemed to go out of her way to make sure I got booked onto that class! 

The lesson cost a mere £5 as it was part funded by the council, what a bargain! I had recently been looking into makeup classes and some are in excess of £100. Of course I didn’t really know what to expect or what I would be getting for £5 but no matter what I knew I would enjoy it and for that price I really couldn’t complain. 

The only instructions were to bring a free standing mirror and our makeup bags. I had a rummage through my bag that morning and brought my favourite bits and pieces not really knowing what we would be getting up to. 

When I got there we each had a seat set out with a makeup lesson sheet where we could make notes and there was a blank face chart were we could plan out where to place particular products such as highlight and contour.

We were introduced to our instructor which was the very talented makeup artist Stacey from S.A.K designs who specialises in flawless bridal makeup as well as body art, winning UK makeup specialist in 2016. From that point on I knew we were in good hands!

Stacey gave us an overview of her work and experience and got each of us (there was about 12) to introduce ourselves and say a little bit about what we wanted to achieve from the lesson. At this point I should probably mention the class was scheduled from 2.30-5.00pm so we had a good amount of time to to learn as well as having a bit of one on one time with the artist in order to ask any specific questions. 

Stacey did a really stunning day time look on her model and as she did it she explained which products she used and why, some high end and some highstreet. She then made that look into a glamorous evening look which I endeavour to (attempt to) recreate! Stacey taught us important things like where your brows should start and end, how to properly find your cheek bones and therefore the exact places to apply blush, bronzer, highlight and so on. As I mentioned I am an avid YouTube fanatic so some of what Stacey said I had heard before but I definitely felt I left having learnt a lot. 

I found a lot of the people who attended were people who felt clueless or lacked imagination with their makeup and I could see a real improvement in their skills after, it was such a good day and all the ladies were great fun. 

I think the council were really astounded by how popular the class turned out to be, it sold out in record time! In fact all the activities for Spring made stylish turned out to be a roaring success. I think this shows just how popular events like this can be and I hope it inspires the council, who in my opinion put on some of the best initiatives in the provence, to do it again!

I have heard a rumour that there is another class planned for October, fingers crossed! Keep tuned to my blog for further updates. 

*Check out SAK designs on Facebook and Instagram*